TORONTO, Ontario, Jan. 24, 2018 (GLOBE NEWSWIRE) — Peeks Social Ltd. (TSXV:PEEK) (OTCQB:PKSLF)(“Peeks Social” or “the Company”) is pleased to report that as part of the continuous evolution of the Peeks Social platform the OfferBox advertising revenue share (“AdShare Program”) integration is now complete and has been deployed to both the Android and iOS Peeks Social apps.
The OfferBox allows users to create actionable incentives that can be distributed to viewers of livestreams and archived videos. All users have the ability to connect products or services from their own e-commerce websites or those of their affiliate sponsoring brands. The Peeks Social platform monetizes these Cost-Per-Action (CPA) campaigns by charging a percentage of the gross sales price of items sold through the OfferBox. This monetization strategy also provides for Cost-Per-Impression (CPI) based revenue that is split between the streamer and the Peeks Social platform.
The AdShare Program was purpose built to facilitate the sale of all ad units available for sale on broadcast television and on digital platforms. Specifically, the AdShare Program facilitates the sale of product placement ads, CPI ads, CPA ads, onscreen overlays and affiliate marketing programs.
The AdShare Program interacts with the OfferBox so that ads can result in direct sales. The AdShare Program allows advertisers to target advertisements based on a wide variety of viewer demographics including location, age, gender and individual tastes.
Olay, Roses Only, TV Online Store, Yves Rocher, zChocolat, Betty’s Attic, AMC Networks: Shudder and Sundance Channel, Eye Buy Direct, Cooking Light Diet, Xcoser, BookVIP, Chicnico, SpaFinder, SwimSpot and Matel TM are among 40 brands that are now available as sponsors to streamers on the Peeks Social platform. Upon starting a livestream Peeks Social streamers will be able to select brands to promote through the OfferBox on their streams. Streamers will then be able to earn on a CPA or CPI basis.
“Peeks Social enables everyday streamers to instantly start monetizing their audience base. A streamer’s ability to select from globally recognized brands and to begin promotions right away democratizes digital ad revenue earning capability. The vision for a social commerce vertical that Peeks Social set out to create now exists in that anyone can now become a brand ambassador by picking up a mobile device and going live on Peeks Social. The overwhelmingly positive response we’ve had from both brands and streamers is that this new medium for promotion will empower people and drive a convergence of social media and digital marketing,” states Mark Itwaru, CEO of the Company. “We will continue to deploy new offers, brands and promotions to the OfferBox on a regular basis.”
For further information, please contact:
Peeks Social Ltd.
Mark Itwaru
Chairman & Chief Executive Officer
mark@peeks.com
David Vinokurov
Investor Relations
416-716-9281
davidv@peeks.com
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.
Source: Peeks Social Ltd.
